Let an over-the-top commercial give your products or services a brand new look.
Television commercials are without doubt, one of the most powerful and pervasive communicationmediums. Using techniques, from the subtle to outright blatant, they make us laugh, influence ourbehaviour and alter our perceptions. To effectively sell an idea, product, service or brand nothingcomes close to a great television ad.
Commercial Break lets your delegates experience the fascinating world of TV advertising as theycreate an award-winning ad from initial brief to final screening. The commercial can promote yourown company, products or services, poke fun at your competitors, or deliver powerful internalmessages on teamwork, values or customer service. This fun and engaging experience is a greatway to reinforce your conference goals by getting your delegates to think about and interpret themessages themselves.
Delegates are split into smaller ‘agencies’ that are given the same brief, or a range of objectives, to cover different messages. Theagencies then have to develop a strategy, storyboard and script before moving on to production. They are provided with all theequipment required to get the idea on screen, and the skills to make it happen, including make-up, cameras and acting lessons. Aswith the real advertising world, management of time, people and resources will be critical to success.
Commercial Break encourages participants to work closely together whilst utilising all their creative, strategic and projectmanagement skills. An awards ceremony tops off the experience where advertising excellence is rewarded and celebrated.
